Tweet counts and analysis for Thursday, July 1st.

Twitter Watch: 'Eclipse' Shatters Its Own Record for Tweets

on July 01, 2010 by Alex Edghill

upcoming070210.jpgThursday Morning UpdateThe Twilight Saga: Eclipse continued its torrid pace with another record breaking performance of 456,112 tweets on Wednesday and 87.48% market share. This broke its own one day old record of 324,167 tweets from Tuesday. Early word was that its midnights grossed a whopping $30 million, breaking The Twilight Saga: New Moon's record for largest midnight gross ever. Not much more to be said about this one really, as this midnight number pretty much assures that it should break the opening day record also. This Wednesday number now gives it just over 864,000 tweets on the week, and when Thursday's gross is added it will no doubt be the first film to break the million tweet mark in its leadup week since I began tracking in last September. Summit is no doubt laughing all the way to the bank.

The Last Airbender picked up some momentum on Wednesday by drawing in 17,628 tweets and 3.38% market share, up from 4,368 tweets and 1.14% market share on Tuesday. By comparison, Prince of Persia had 18,488 tweets its Tuesday before release. Again a very close day with Persia in terms of total tweets, which gives its $10 million opening day prediction that much more weight seeing as though the latter opened to $10.2 million on its first day of release. 

Top 10 Upcoming Movies for Wednesday June 30th

Film Buzz Positive Buzz Negative Buzz
1 The Twilight Saga: Eclipse 456112 121321 23431
2 The Last Airbender 17628 4808 1830
3 Paranormal Activity 2 8919 1574 610
4 Harry Potter and the Deathly Hallows: Part I 8068 2658 81
5 Inception 1583 450 38
6 Despicable Me 1198 359 39
7 Scott Pilgrim vs. the World 878 179 23
8 Salt 523 166 22
9 Predators 394 79 18
10 Step Up 3-D 360 80 16

Check back later today for the afternoon update and then on Friday to see the final Thursday's numbers analysis. Follow @AlexBOXOFFICE on Twitter for additional updates.

Please check the methodology page for information about the project and historic data.

Tags: The Twilight Saga: Eclipse, The Last Airbender

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