Weekend Forecast: 'Ant-Man' & 'Trainwreck'
Featured Stories - on July 15, 2015 by BoxOffice Staff
Marvel's 12th entry in their cinematic universe hits theaters this weekend, while Amy Schumer's leading actress debut vies to counter-program.
- There's no denying the power of the Marvel brand name, which can (and always has, thus far) padded casual audience interest in even their most obscure properties.
- Known for starring in comedies, Paul Rudd taking the lead should let audiences know they can expect a fun popcorn film.
- Reviews, while not glowing, have been healthier than expected given the film's shaky production.
- Online buzz has been quite strong, especially on Flixster where it boasts nearly as many anticipation votes as Guardians of the Galaxy did at the same point.
- Marvel fans already have low expectations since director Edgar Wright left the project after many years in pre-production.
- Twitter activity, while solid overall, is significantly behind that of Guardians of the Galaxy. Ditto for Facebook.
- Will the relative audience disappointment of Avengers: Age of Ultron have an immediate effect on this just two-and-a-half months later?
- Marvel brand or no, Ant-Man is still a very obscure and little-known character to non-fans -- and one that hasn't had the kind of exciting and unique marketing campaign as past Marvel properties.
- Star/writer Amy Schumer is riding a wave of momentum thanks to her heavy promotion of the film over the last few months, plus a hit TV show (Inside Amy Schumer).
- Director Judd Apatow could bring his considerable fan base with him into this flick.
- Strong reviews suggest the film will play well as both a raunchy comedy and a date night option.
- It's been a somewhat tough summer for R-rated comedies to break out.
- Social media buzz is modest across the board, although that's not surprising.
- Opening against a Marvel film will likely narrow down this pic's audience to a largely female one (Apatow flicks usually rely on men).
Top 10 Forecast
BoxOffice forecasts this weekend's top ten films will tally $194.6 million. By comparison, that would mark a 49 percent increase over the same weekend last year which generated $130.55 million -- a frame that saw The Purge: Anarchy, Planes: Fire and Rescue, and Sex Tape open behind Dawn of the Planet of the Apes in its second weekend.
Check out our complete weekend forecast in the table below.
|Title||Release Date||Distributor||Weekend||Domestic Total through Sunday, July 19|
|Ant-Man||Jul 17, 2015||Disney
|Minions||Jul 10, 2015||Universal
|Trainwreck||Jul 17, 2015||Universal
|Inside Out (2015)||Jun 19, 2015||Disney
|Jurassic World||Jun 12, 2015||Universal
|Terminator Genisys||Jul 1, 2015||Paramount
|Magic Mike XXL||Jul 1, 2015||Warner Bros.
|The Gallows||Jul 10, 2015||Warner Bros. / New Line
|Ted 2||Jun 26, 2015||Universal
|Self/Less||Jul 10, 2015||Focus / Gramercy
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.