News

NORTH AMERICA: 'The Perfect Guy' Leads Monday with $1.69M; 'The Visit' a Very Close Second with $1.61M; 'War Room' Passes $40M Mark After $0.78M Daily Take on September 15, 2015

sep11.png

By Daniel Garris

Sony's The Perfect Guy claimed first place on Monday with $1.69 million. The low-budget thriller from Screen Gems starring Sanaa Lathan, Michael Ealy and Morris Chestnut was down 70 percent from Sunday. The Perfect Guy continues to exceed expectations and perform very nicely with its cost in mind with a four-day take of $27.58 million. That places the film an impressive 7 percent ahead of the $25.86 million four-day start of last year's No Good Deed.

Universal's The Visit followed very closely behind in second place with $1.61 million. The low-budget M. Night Shyamalan directed horror thriller from Blumhouse Productions trailed The Perfect Guy by just $79,588 for the day. The Visit fell 71 percent from Sunday's performance. The film has grossed a stronger than expected $27.04 million in four days. The Visit is currently running 35 percent ahead of the $20.08 million four-day take of 2006's Lady in the Water.

Sony's War Room claimed third on Monday with $0.781 million. The break-out Kendrick Brothers produced faith based film from TriStar and AFFIRM Films was down 68 percent from Sunday and down 80 percent from last Monday's Labor Day performance. War Room surpassed the $40 million mark yesterday and has grossed a strong $40.34 million in 18 days. That places the film 21.5 percent ahead of the $33.21 million 18-day gross of last year's God's Not Dead.

A Walk in the Woods placed in fourth with an estimated $0.46 million. The Robert Redford led comedy from Broad Green Pictures has grossed a stronger than expected $20.46 million through thirteen days of release. A Walk in the Woods is currently running 8 percent behind the $22.23 million thirteen-day take of 2011's The Debt.

Late summer blockbusters Straight Outta Compton and Mission: Impossible - Rogue Nation claimed fifth and sixth place with respective daily takes of $0.352 million and $0.340 million. Respective total grosses stand at $188.46 million for Paramount's Mission: Impossible - Rogue Nation through 46 days and at $155.90 million for Universal's Straight Outta Compton through 32 days.

Weekly Chinese Box Office Preview: Game Over for 'Pixels' in China on September 15, 2015

Week_37_Preview.jpg

Jonathan Papish @ChinaBoxOffice

 

Rather than throwing every single film into a market they think will guarantee a return, Hollywood studios need to start reevaluating what kinds of films they release in China. This Tuesday's opener Pixels is a prime example of the thinking that pervades executive offices in Hollywood when it comes to the Chinese market. The fact is that the nostalgia Sony was banking on to carry Pixels, namely the love of 8-bit video games from the 80s, simply doesn't exist in the demographic that drives China's box office success - the post-90s generation in lower tier cities (those outside of Beijing, Shanghai, Guangzhou, and Shenzhen). This year's blockbusters Furious 7, Avengers: Age of Ultron, Jurassic World, as well as smaller successes such as San Andreas all captured the attention of this demographic. There weren't any elements to age them out of the films' large scale action scenes; it was all highly accessible, good old popcorn fun. However, can you imagine a group of 20 year-old kids from the middle of China going to their local cinema to watch a bunch of schlubby middle-aged American males they've never heard of take on old video game characters they've never heard of?

 

In emails leaked by hackers, Sony executives decided to amend a scene from Pixels' original script where aliens shot a hole through the Great Wall to avoid offending Chinese regulators and secure a China release. We think Sony should have shot a hole right through their "Pixels in China" strategy trapper keeper and stayed out of the country altogether to avoid offending moviegoers. Despite the fact it has the highest levels of awareness, intent to purchase, and word of mouth of this week's new releases according to EntGroup's EFMT Index, this one is destined for the garbage dump next to another ill-advised release, Disney's Tomorrowland, and will end up with less than $20 million.

 

UPDATE: As of this posting, Pixels earned a disappointing $2.1 million on its opening Tuesday.

 

Two other imported films enter Chinese cinemas this week: Assassination, the highest-grossing South Korean film this year with $84.8 million worldwide and Sean Penn's The Gunman which grossed just $10.6 million stateside in March. Neither film will gain much more from Chinese audiences.

 

Holdovers Mission: Impossible - Rogue Nation and Minions will hold on to the top two spots again this weekend despite performing below pre-release expectations.

NORTH AMERICA: Weekend Actuals: 'The Perfect Guy' ($25.9M) & 'The Visit' ($25.4M) Both Break Out in Close Battle for First Place; 'War Room' Holds Up Well with $7.8M on September 14, 2015

sep11.png

By Daniel Garris

It turned out to be a very close race for first place this weekend between Sony's The Perfect Guy and Universal's The Visit. Heading into the weekend it had been widely expected that it would be a close race between the two PG-13 rated newcomers, but both films ultimately exceeded pre-release expectations by nearly $10 million each. The Perfect Guy ultimately claimed first place this weekend, with The Visit trailing it by just $0.46 million for the frame.

The Perfect Guy debuted with $25.89 million over the weekend. The low-budget thriller starring Sanaa Lathan, Michael Ealy and Morris Chestnut significantly exceeded expectations as mentioned and performed very well with its low cost in mind. With The Perfect Guy, Sony closely followed the template of last year's No Good Deed and the opening weekend results were even stronger for The Perfect Guy as it opened 7 percent ahead of the $24.25 million debut of No Good Deed. After having a tough go of it throughout much of 2015, Sony has rebounded nicely over the past few weeks thanks to War Room and now The Perfect Guy. Films with predominantly African American casts have been especially strong performers over the past month, as Straight Outta Compton, War Room and The Perfect Guy have all exceeded expectations.

The Perfect Guy took in $9.91 million on Friday (unlike The Visit and most recent wide releases in general, the film didn't have pre-midnight shows on Thursday night), increased a slim 4 percent on Saturday to gross $10.40 million and declined 46 percent on Sunday to gross $5.57 million. That gave the film an opening weekend to Friday ratio of 2.61 to 1. It should be noted that Sunday's percentage declines in general were sharper this weekend than during recent months as a result of the start of the NFL season (as well as the end of the summer season). The audience breakdown for The Perfect Guy skewed heavily towards female moviegoers (69 percent) and towards moviegoers over the age of 25 (58 percent). The Perfect Guy received a strong A- rating on CinemaScore, though the film could still very well be quite front-loaded towards opening weekend given how front-loaded No Good Deed was last fall.

The Visit opened in a very close second with $25.43 million. When taking into account its relatively modest pre-release expectations and its small price tag, the M. Night Shyamalan directed horror thriller from Blumhouse Productions arguably represents Shyamalan's strongest debut since the $50.75 million start of 2004's The Village. The Visit opened 41 percent stronger than the $18.04 million start of 2006's Lady in the Water and 17 percent below the $30.52 million debut of 2008's The Happening (both of which carried significantly larger price tags). The Visit represents another strong performer for Universal in what has already been a record-breaking year for the studio.

The Visit started out with $9.21 million on Friday (which included an estimated $1.02 million from Thursday night shows), increased a promising 15 percent on Saturday to gross $10.62 million and decreased 47 percent on Sunday to gross $5.60 million. That gave the film an opening weekend to Friday ratio of 2.76 to 1. That is a strong ratio for a horror film and is a good early sign for the film going forward. The film's B- rating on CinemaScore isn't quite as glowing in comparison, but it also suggests that the film is going over better with moviegoers than many of Shyamalan's more recent efforts have. The audience breakdown for The Visit skewed towards female moviegoers (60 percent) and slightly towards moviegoers 21 years and older (52 percent).

Sony's War Room continued to hold up very well this weekend with a third place take of $7.77 million. The break-out Kendrick Brothers produced faith based film from TriStar and AFFIRM Films was down a slim 18 percent from last weekend's three-day take. This weekend's percentage hold is made even more impressive given that Labor Day weekend helped inflate last weekend's performance. War Room continues to exceed expectations greatly with a 17-day take of $39.56 million. The film is currently running 86 percent ahead of the $21.28 million 17-day gross of 2011's Courageous and 21.5 percent ahead of the $32.56 million 17-day total of last year's God's Not Dead.

A Walk in the Woods followed in fourth with $4.74 million. The Robert Redford led comedy from Broad Green Pictures was down a solid 42.5 percent from last weekend's three-day debut. A Walk in the Woods has grossed a stronger than expected $20.00 million through twelve days of release. That places the film 11 percent ahead of the $17.98 million twelve-day take of last year's The November Man and 9 percent behind the $21.87 million twelve-day gross of 2011's The Debt.

Late summer blockbusters Mission: Impossible - Rogue Nation and Straight Outta Compton claimed fifth and sixth place this weekend with respective takes of $4.10 million and $3.92 million. Paramount's Rogue Nation was down 43 percent from last weekend, while Universal's Straight Outta Compton fell 55 percent. Respective total grosses stand at $188.12 million for Mission: Impossible - Rogue Nation through 45 days and at $155.55 million for Straight Outta Compton through 31 days.

Meanwhile, 90 Minutes in Heaven debuted in ninth place this weekend with $2.04 million. The faith based drama from Samuel Goldwyn earned a modest per-location average of $2,321 from 877 locations. Potential for 90 Minutes in Heaven appears to have been limited a bit from the break-out performance of fellow faith based film War Room.

Facebook Watch - 'Krampus' Turns Heads With Teaser Trailer on September 14, 2015

krampus.jpg

By Alex Edghill

Monday Morning Update: After The Visit took charge last week, this week another horror led all Facebook like increases in Krampus. The horror-comedy rose a sharp 113k new likes over the past week, almost a 300% increase. The film was largely unknown until its teaser dropped last week and many horror faithfuls clearly ate it up quickly. Its still very low in overall tweets (150,858), but with 10 weeks till release it is well poised to develop a social media following to bolster its receipts. The film is based on the folklore of many European cultures which feature a horned, hooved demon who is essentially the anti-Santa. Most North Americans not of European descent will be unaware of the character but the spooky trailer promises that it will be a pretty unique offering during this year's holiday season which could see it be a surprise success.

Director Michael Dougherty is best known for his work as a writer and collaborator with Bryan Singer on large scale comic-book films such as X2, Superman Returns and the upcoming X-Men: Apocalypse but his sole past feature film directorial credits are in the horror genre with the cult hit Trick r' Treat. Though the film never saw a theatrical release it gained many fans in critics and horror faithful on its DVD release and has been given a place in more than one prominent best of horror movie lists. Needless to say Krampus is highly anticipated with horror faithfuls and critics alike.

The rest of the top 5 movers are made up with high anticipated September releases with the lone exception of Deadpool since he it still very much the talk of the town for many movie enthusiasts. The biggest surprise of the rest of the list would have to be The Intern making it into the fray. With an appeal to an older crowd I had not expected it to make any appearances near the top of either of our social media lists but yet here it is. Anne Hathaway no doubt can help bridge the gap between younger and older audiences and perhaps Nancy Meyers' first film in 6 years (the longest gap in her career) has people excited. Whatever the reason I'm amping up my expectations for its potential accordingly.

Facebook Top 5 Movies by Like Increase for the last week Ending Sunday September 13th

Rank Release Movie Likes Previous Change % Change
1 12/04/15 Krampus 150,858 37,966 112,892 297.35%
2 09/18/15 Maze Runner: The Scorch Trials 2,981,659 2,897,027 84,632 2.92%
3 09/25/15 Hotel Transylvania 2 9,246,076 9,176,020 70,056 0.76%
4 02/12/16 Deadpool 1,292,969 1,236,125 56,844 4.60%
5 09/25/15 The Intern 193,753 138,788 54,965 39.60%

Subscribe to Box Office for more social media insights/coverage.

Please check the methodology page for information about our Twitter project or here for historic data.

GLOBAL REPORT: 'Maze Runner: Scorch Trials' Blazes to $27M Ahead of North American Release; 'Mission: Impossible' and 'Minions' Charge into the Middle Kingdom on September 13, 2015

Week_36_Global_Image.jpg

 

Jonathan Papish @ChinaBoxOffice

 

Mission: Impossible - Rogue Nation grabbed back the international box office crown from fellow Paramount pic Terminator: Genisys with $50.5 million this weekend from 63 total territories. China earned an impressive $45.2 million from Friday to Sunday and has $86.3 million since opening on Tuesday. Rogue Nation’s 6-day opening was 17% below Jurassic World’s and 134% above MI4’s. Among holdovers, France dropped 48% for $860K and $19.6 million after 5 weekends, Japan earned $740K for a $38.2 million cume, Germany grossed $460K to bring its total to $13.0M, and the UK/Ireland added $450K lifting its cume to $31.9 million. Rogue Nation has earned $424.8 million overseas and $613 million worldwide.

 

Maze Runner: The Scorch Trials blazed into 21 overseas markets ahead of its North American opening next weekend and left $26.8 million in its path. The sequel opened bigger than its predecessor in each of the 21 markets and outgrossed Maze Runner by 40% across the board. The top ten openings were UK/Ireland ($4.4M and 46% bigger than MR), Mexico ($3.8M, +74%), Taiwan ($3.5M, 21%), Australia ($2.8M, 3%), Malaysia ($2.45M, 56%), Hong Kong ($2.1M), Singapore ($1.8M), Philippines ($1.4M), Indonesia ($1.0M), and Argentina ($748K, +86%). 

 

Thanks to a $19.3 million opening day in China on Sunday according to official Chinese estimates (Universal reports $20.1M), Minions passed Toy Story 2 to become the second highest-grossing animated film of all-time worldwide. Its overseas total this frame came to $26.1 million from 57 territories for a total of $746.5 million and $1.080 billion worldwide. China’s opening, despite performing below lofty expectations, was 40% bigger than Despicable Me 2’s entire opening weekend and was good enough to take the highest-grossing opening day and single day record for an animated film in China. Minions opens in its final territory Greece on September 24.

 

Disney/Pixar’s original hit Inside Out scored $5.3 million from 34 overseas territories this weekend, lifting its total to $395.9 million at the international box office and $747.361 million worldwide. There were no new openings this weekend. Italy opens up next weekend, Germany on October 1, and China on October 6. Inside Out sits as the third highest-grossing Pixar animation worldwide behind Finding Nemo ($895.6

 

Disney’s diminutive superhero Ant-Man hauled off with $5.1 million at the international box office this weekend. To date the film has grossed $218.6 million overseas and $394.741 million worldwide. South Korea was down just 39% this weekend with $4.6 million and held on to the number one spot with an 11-day $16.7 million cume. Ant-Man will try to hit $500 million with openings next weekend in Japan and Greece and China on October 16.

 

Hitman: Agent 47 took $5.0 million from 62 markets this frame with Belgium ($235K from 38 screens) the only opener. Venezuela was down 20% for $855K/$2.7M cume and France fell just 20% for $585K/$4.1M cume).

 

Straight Outta Compton rolled into 3 new overseas territories this weekend grossing an estimated $4.3 million from 15 total territories. The NWA biopic from Universal Pictures has grossed $25.0 million at the international box office and $180.7 million worldwide. Among openers, South Korea opened soft with $186K from 185 screens coming in 8th behind Self/Less. Sweden opened in third with $250K and France-Switzerland bowed in first with $68K. Holdovers include Australia ($1.6M/$5.9M cume), UK/Ireland ($969K/$10.8M cume), Germany ($565K/$4.6M). France, Belgium, Croatia, and Czech Republic open next weekend with 22 more territories planned for the next few months.

 

M. Night Shyamalan’s The Visit opened day-and-date with North America in 14 European territories and grossed $3.8 million. Combined with NA’s opening of $25.7 million, the worldwide total is $29.5 million after one frame. The thriller took in $1.6 million including previews from the UK/Ireland for a #3 opening while Spain opened at #1 with $1.6 million as well. Portugal grossed $83K, Poland earned $82K, and Turkey over-performed according to Universal with $72K. Next weekend The Visit visits Malaysia, Singapore, and Slovenia. 

 

Warner Bros’ Vacation grossed an estimated $3.6 million across 58 overseas territories. Brazil opened in #2 with $696K while Holland opened at #1 with $291K. Vacation has earned $40.0 million overseas and $97.2 million worldwide.

 

The Man From U.N.C.L.E. grabbed $2.8 million from 64 markets. The film has grossed $51.6 million overseas and $94.7 million worldwide.

 

Ted 2 grossed $2.5 million across 30 overseas markets this frame, lifting its international total to $126.2 million and $207.5 million worldwide. The sequel held on for #3 in Japan with $1.5 million in its third weekend and has a 16-day total of $14.5 million. 

 

Films grossing less than $2 million overseas this weekend + local language films (Weekend Total/Overseas Total/Global Total)

Terminator: Genisys - $1.7M/$350.4M/$440.13M

Jurassic World - $1.6M/$1.007B/$1.656B

Kingsman: The Secret Service: $1.25M/$280M/$408.3M

Capture The Flag (Spain) - $1.2M/$7.2M/$7.2M

Trainwreck - $1.0M/$27.4M/$136.2M

Paper Towns - $1.0M/$52.5M/$84.25M

El Clan (Argentina) - $0.95M/$15.1M/$15.1M

The 33 (Chile) - $0.7M/$10.05M/$10.05M


Subscribe to Articles Feed