By Alex Edghill
Tuesday Morning Update: Deadpool led the Facebook new likes charts for the past week, its third consecutive weekly crown. I've been focusing on its amazing run thus far on social media for the past few months and it appears as though its going to be getting a lot more coverage until its release early in 2016. Largely underutilized in his first big screen appearance in Wolverine, everyone's favorite anti-hero looks ready to live up to the hype in the upcoming installment. With a social media clinic being displayed by all involved it is using both Twitter and Facebook better than any first time film I have ever seen to drive interest. These levels of hype this far are simply unprecedented. It is fun watching the rollercoaster ride here and I look forward to seeing just how high it can climb before release in the coming months.
Next up was the latest film from M. Night Shyamalan The Visit which had a hefty climb of 74k next likes last week. Shyamalan has his fair share of detractors but his box office results have been strong throughout his career with his lowest opening weekend being $18 million for Lady In The Water. With that being said, The Visit is the first micro-budgeted Shyamalan film (budget was reportedly $5 million and bankrolled by Shyamalan himself), and first to open outside of the Summer or Winter blockbuster season. With such a small budget it really doesn't need to pull in a massive take to be profitable and one can't help but think that Shyamalan is out to prove he still has 'it' rather than looking to create the next box office smash. Early social media buzz on Facebook has been solid as it is a ways ahead of both The Gallows and even Poltergeist. The early reviews will be key here for its ultimate potential and I'll be sure to monitor its Twitter positive to negative ratio to see when/if the public decides to turn on the film (Fantastic Four comes to mind).
War Room is heading into its release with more Facebook likes than both Heaven Is For Real and Courageous. Faith-based films have done very well in general at the box office in recent years and War Room's director Alex Kendrick is one of the most successful directors in the genre. His last two films both flirted with $35 million overall and based on these Facebook numbers I'd say something similar or better could be in store for War Room.
The Martian has been doing really well on Twitter ever since its first trailer release but its Facebook numbers have been less than impressive up to this point. With a 70+% jump last week its starting to turn that around though and should be able to easily cross the 255k likes that director Ridley Scott's last sci-fi film Prometheus managed before release.
Facebook Top 5 Movies by Like Increase for the last week Ending Sunday August 23rd
|2||09/11/15||The Visit (2015)||390,977||316,308||74,669||23.61%|
|5||09/11/15||The Perfect Guy||131,726||95,055||36,671||38.58%|
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