By Daniel Garris

Universal's Straight Outta Compton grossed $4.55 million on Thursday to easily lead the daily box office for a seventh straight day. The modestly budgeted F. Gary Gray directed N.W.A biopic was down 13 percent from Wednesday, which represented one of the day's larger daily percentage declines among wide releases. Straight Outta Compton was the week's top film with a very impressive seven-day start of $84.72 million. The film continues to outpace its already lofty expectations and is running 56 percent ahead of the $54.25 million seven-day take of last year's Ride Along. Straight Outta Compton is expected to comfortably remain in first place over the weekend.

Mission: Impossible - Rogue Nation held steady in second with $1.70 million. The fifth installment of the Tom Cruise led blockbuster franchise from Paramount was down a slim 3 percent from Wednesday and down 34 percent from last Thursday. Rogue Nation placed in second this week with $24.93 million. That represented a 40.5 percent decline from the previous week and brings the film's three-week total to a healthy $146.06 million. Mission: Impossible - Rogue Nation is currently running 36 percent ahead of the $107.27 million three-week haul of 2006's Mission: Impossible III.

Warner's The Man from U.N.C.L.E. rounded out its first week of release with a third place take of $1.17 million. The Guy Ritchie directed spy comedy starring Henry Cavill and Armie Hammer declined 8 percent from Wednesday's performance. The Man from U.N.C.L.E. landed in third place for the week with a soft seven-day start of $19.22 million. That places the film 10 percent behind the $21.37 million seven-day take of last year's Jack Ryan: Shadow Recruit.

Fantastic Four continued to claim fourth place with $0.761 million. Fox's superhero franchise re-launch attempt fell 10 percent from Wednesday and 46 percent from last Thursday. Fantastic Four placed in fourth this week with $12.01 million. The film was down a sharp 65 percent from its already disappointing opening week performance and has only managed a two-week gross of $45.98 million.

Minions rounded out the day's unchanged top five with $0.739 million. The 3D computer animated blockbuster from Universal and Illumination Entertainment decreased 7 percent from Wednesday and only 21 percent from last Thursday. Minions took sixth place for the week with $8.49 million. That represented a 32 percent decline from last week and brings the film's six-week total to a very strong $316.26 million.

STX Entertainment's The Gift took sixth place with $0.651 million. The low budget Joel Edgerton directed thriller was down 12 percent from Wednesday, as the film appears to have taken a bit of a hit from the Thursday evening launch of Focus' Sinister 2. The Gift claimed fifth place this week with $9.68 million. The film was down 43 percent from its opening week performance and has grossed a stronger than expected $26.75 million in two weeks.

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NCM to Use Movio's Cinema Exhibitor Marketing Data Analytics Platform to Provide Robust Moviegoer Insights to National Brands

Centennial, CO and Auckland, NZ; August 19th, 2015 - National CineMedia (NCM), America's Movie Network has signed a long term data licensing agreement with Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors. NCM is the first licensed user for Movio's "Movio Media" market research platform, which provides unique insights into U.S. moviegoers' behavior.

Movio Media aggregates real-time transactional and behavioral movie-going data to provide the film industry with comprehensive market data, crucial audience insights and innovative campaign solutions. Based on over 19 million avid moviegoers represented within Movio Media, the Movio data sciences team profiled the largest sample of a typical U.S. movie-going audience according to standard industry demographic profiles to create the most powerful and accurate real-time film market research platform in the United States. The newly released iteration of the Movio Media platform will allow for enhanced audience analysis across NCM's national theater audience that views the FirstLook pre-show. NCM's network is the largest in-theater network in the U.S. with approximately 20,150 movie screens in approximately 1,600 theaters - enabling NCM to work more closely with its clients to better target cinema audiences and provide more analytics about advertising campaigns.

"As the media industry becomes increasingly data-driven, NCM is changing the dynamics of reaching cinema audiences through better data," said Cliff Marks, President of Sales and Marketing with NCM. "With this new relationship with Movio and their Movio Media data platform, we can now fuse consumer, lifestyle and brand usage data to help our advertising clients be even smarter about the way they use cinema to reach their marketing goals. It allows NCM to begin to provide media buyers with even more information about who is watching NCM's FirstLook."

"This agreement is a crucial milestone in Movio's leadership role in data analytics for the film industry and recognizes our expertise in, and value to, the North American film market," says Will Palmer, Movio's Chief Executive and co-founder. "As ‘America's Movie Network,' NCM's endorsement of Movio Media is a game changer for us and validates our core belief that data analytics are no longer a ‘luxury' add-on to a marketing campaign but rather the indispensable direct link to the moviegoer. This agreement validates the necessity for vital and robust behavioral and transactional data for the film industry."

"More than 700 million moviegoers are watching NCM's FirstLook pre-shows in North American theaters," Palmer adds. "To be in business with such like-minded industry leaders as the talented group at NCM is a tremendous privilege."

About National CineMedia (NCM)
National CineMedia (NCM) is America's Movie Network. As the #1 weekend network in the U.S., NCM helps brands get in front of the movies that shape the national conversation. More than 700 million moviegoers annually attend theaters that are currently under contract to present NCM's FirstLook pre-show in over 40 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (NYSE: RGC). NCM's cinema advertising network offers broad reach and unparalleled audience engagement with approximately 20,150 screens in approximately 1,600 theaters in 187 Designated Market Areas® (49 of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 45.2% interest in, and is the managing member of National CineMedia, LLC.

About Movio
Movio is the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors and studios. A company of Vista Group International Ltd (NZX:VGL, ASX:VGI), Movio's mission is to revolutionize the way the film industry interacts with moviegoers. The company's flagship product, Movio Cinema holds comprehensive marketing data covering 21 percent of cinema screens worldwide (15,970 screens). Movio maintains real-time, authoritative data on the loyalty activity and transactions for many of the world's biggest cinema chains and captures the behavior of 30 million moviegoers worldwide. As moviegoers are faced with a growing number of choices for how, where and when they watch films, Movio's mission is to help the film industry better understand consumer behavior and deliver practical, personalized offers to moviegoers through their preferred communication channels. Movio's data analysis-driven software solutions make it faster and less expensive to analyze and use that data to increase customer satisfaction and enhance the digital cinema experience. Movio operates in North America, Latin America, Europe, Middle East, Australia, New Zealand, China, and South East Asia.


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aug14wknd.pngUniversal reports that Straight Outta Compton added $5.24 million on Wednesday, bringing its six-day domestic tally to an impressive $80.2 million. The biopic is pacing 28 percent ahead of 2002's 8 Mile, as well as 53 percent ahead of Ride Along.

In second place, Mission: Impossible - Rogue Nation tacked on another $1.76 million for a 40 percent decline from last Wednesday. The franchise's fifth installment has now taken in $144.4 million through 20 days of play, putting it 4 percent ahead of where Rise of the Planet of the Apes stood and 36 percent ahead of Mission: Impossible III at the same respective points.

In third place, The Man from U.N.C.L.E. earned $1.27 million yesterday, giving it a six-day cume of $18.05 million. That puts the classic TV series adaptation 11 percent behind the pace of Jack Ryan: Shadow Recruit.

Fantastic Four claimed fourth yesterday with $0.84 million, off nearly 50 percent from last Wednesday. The superhero reboot's 13-day domestic take stands at $45.2 million.

Rounding out the top five, Minions eased 25.5 percent from last Wednesday to $0.79 million yesterday. The blockbuster animated prequel's domestic haul has now reached $315.5 million.


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Rentrak Will Develop Joint Products Using Consumer Information in Privacy Compliant Way

(Portland, OR - August 20, 2015) - Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has partnered with, the largest provider of advance movie ticketing, representing 28,000 screens, to co-develop products that unlock a suite of marketing, planning and ROI measurement tools for the movie and television industries.Rentrak will merge its TV viewing and box office sales ticket information and link it with individual-level ticket purchasing information, in a privacy compliant way, to help studios and TV programmers better target television advertising to interpret the effectiveness of their ad campaigns.

This combination of Rentrak and creates a powerful suite of products that will connect the ecosystem of television viewers and moviegoers. The products will include a combination of movie data and demographic household information that will benefit film distributors, theater owners, movie studios, advertising agencies, MPVD operators and television programmers reach audiences.

"As continues to build out and focus on research initiatives, Rentrak is a perfect fit for us", said Joel Cohen, chief executive officer. "We're combining our strengths to deliver authoritative solutions that will contribute to an improved media planning process."

"Rentrak is delighted to partner with to launch technology that combines our expertise with theirs," said Rentrak Chief Executive Officer and Vice Chairman Bill Livek. "This partnership combines two of Rentrak's areas of expertise: Movies and Television. Combined with our other analytics, these products further strengthen our ability to help the movie and television industries."

About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit

About is the leader in advance movie ticketing with 240 theater chains, representing over 28,000 screens worldwide in its group, offering moviegoers a quick and convenient way to purchase tickets online, via mobile devices and at 877-789-MOVIE. The company currently enables remote ticketing for consumers across 21 countries/territories including the United States, Canada, United Kingdom, Ireland, Argentina, Puerto Rico, the Dominican Republic and the Caribbean. Fans can stay connected with through Facebook (, Twitter ( and YouTube ( 

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straightouttacomptonlongrange.pngThe official press release:

LOS ANGELES - August 20, 2015 - According to Fandango, the nation's leading digital destination for moviegoers and fans with more than 36 million unique visitors per month*, "Straight Outta Compton" leads Fandango's weekend ticket sales and the company's Fanticipation movie buzz indicator for a second week, scoring 82 out of 100 points.

"After its record-breaking opening weekend, ‘Straight Outta Compton' will benefit from strong word of mouth to top the box office chart for a second week," says Fandango Chief Correspondent Dave Karger. "Meanwhile, fans looking for some intense thrills will head to the horror sequel, ‘Sinister 2,' the video game adaptation, ‘Hitman: Agent 47,' and the action comedy, ‘American Ultra.'"

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

*According to comScore.

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